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Mission & Vision

Everyone deserves a financial education.

Our Mission

Inspiring educated financial decision-making

To create awareness and educate consumers on access to financial services, to educate the public and investors on financial literacy, to protect the interest of investors, and to create awareness on the availability of various types of financial products and their features.

We provide the necessary infrastructure for the public and investors to develop the skills and knowledge to become financially literate — to change attitudes and translate knowledge into behaviour, and to make consumers understand their rights and responsibilities as clients of financial services.

FLAB's mission is to inspire educated financial decision-making for individuals and families through every stage of life.

Illustration: a target with an arrow in the bullseye representing FLAB's clear vision
The Ultimate Vision

A world of informed, thoughtful financial decisions

We envision a world where people make informed, thoughtful, and beneficial financial decisions that are aligned with their values, so that they can enjoy better, more secure, and more satisfying lives.

Empower & Save

Empower Indians to achieve their life goals through prudent, informed management of financial resources — and instil a commitment to save toward their goals and future security.

Participate & Prepare

Assist consumers in understanding and actively participating in the management of their investments — and better prepare all Indians for their retirement years.

Include & Support

Effect the financial education of individuals in special circumstances, supporting the development and delivery of programs related to their unique needs.

Research & Expand

Expand the financial literacy body of knowledge through research that prepares educators and intermediaries to improve the financial well-being of the public.

Track Trends

Support proactive research of consumer, social, and business trends to keep our education relevant and future-ready.

Aligned With Values

Help people make beneficial financial decisions that are aligned with their own values, for better and more secure lives.

Objectives

See the goals that guide our work

Explore the objectives of our investor awareness and financial literacy mission.