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Making Indians Financially Literate

Everyone deserves a financial education — regardless of background or income level.

Illustration: books, graduation cap and rising growth representing financial education for everyone
About FLAB India

Since we all handle money, we all should understand money

Financial Literacy Advisory Body India (FLAB India) is a not-for-profit organization incorporated under Section 25 of the Companies Act that works to improve financial literacy among Indians. FLAB believes that since we all handle money, we all should understand money. We base our education on a variety of curriculum.

FLAB functions as an initiative of the American Academy of Financial Management India (AAFM India), which serves as a standard-setting body for the wealth management and financial advisory professions.

  • Complimentary education for all
  • Serving the underserved
  • Behavioural research led
  • Policy advocacy
Our Pillars

What drives us

Our Mission

To advance India's financial literacy leadership and inspire educated financial decision-making for individuals and families through every stage of life.

Collaboration

Foster collaboration among participating organizations, facilitate knowledge sharing and serve as a resource for the advancement of financial education.

Research & Expertise

We partner with thought leaders and conduct behavioural research to address the evolving financial education requirements of Indian populations.

Our Belief

Everyone deserves financial education

Grounded in the belief that regardless of background or income level, financially informed individuals are better able to take control of their circumstances, improve their quality of life, and ensure a more stable future for themselves and their families.

Our passion is serving the underserved

FLAB provides complimentary financial education across all socioeconomic levels, believing informed individuals achieve greater financial stability and improved quality of life.

Product-neutral by design

We are not here to sell anything. Our objective is only to improve the financial literacy of Indians — no product promotion, no selling.

Our Values

The principles behind our work

Independence

We never sell or promote products. Our only agenda is your financial well-being.

Inclusivity

Education for every income level, age and background — from schools to retirement.

Evidence

Curriculum grounded in behavioural research and tested for real-world impact.

Integrity

Trainers commit to ethical practices before, during and after every session.

Be Part of It

Help us build a financially aware India

Host a workshop, become a trainer or sponsor an investor-awareness program today.